Livid Jeans

Recently I did an interview for Norwegian magazine Campus with one of my old school mates who now is a jeans designer. Without any formal training he’s started his own brand from scratch – Livid Jeans. Very impressive! And so interesting to hear the story behind it.

After having worked in a jeans store for several years, and for a Norwegian designer, Jens Olav Dankertsen founded the brand last year. The idea is to honour old craftmanship by making all the jeans by hand, using the traditional techniques and sourcing special fabrics from all over the globe. All the products are made by Jens Olav in his studio in Trondheim, Norway. The brand is still young, but getting more attention and I think especially their philosophy towards sustainability and quality is inspiring.

For Norwegian readers – check out my interview with Jens Olav here

For others: Livid Jeans official site & blog


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